Rhetoric of Emojis

Speaker/Ethos The post is written by a well-respected banking company, Goldman Sachs, and the topic of the post relates to its industry.

Audience/Pathos This post is for millennials, and it is appealed to them by directly addressing them and stating their ability to “reshape”.

Message/Logos The emojis in the post give a summary of how the worded message is possible, such as the first 3 emojis, indicating an educated generation.

Situation/Kairos In 2015, the economy and Goldman Sachs were recovering from the 2008 Recession, thus a post like this is perfectly timed to encourage the next generation to do better.

Effectiveness Although I am not a millennial, as a Gen Z, I can relate in wanting an ideal life, such as what the emojis depict, thus encouraging me to press the article link. It is effective.